Session Details: Session 1005

Multinational Corporations from Emerging Economies

Track C

Date: Saturday, December 13, 2008


Time: 13:30 – 14:45


Room: Lecture Theatre 6

Session Chair:
J. Ramachandran, Indian Institute of Management - Bangalore

Title: Emerging Economy Multinationals: Learning and Competitive Catch-up Considerations


  • Anoop Madhok, York University

Many multinational corporations from emerging markets are going global to compete in international markets. However, little is known about the internationalization processes of these firms (Cuervo-Cazurra 2007). MNEs in emerging markets have their own strengths and weaknesses. MNEs from emerging markets possess local distribution networks, long standing relationships with government officials, low-cost labor and raw materials, rapid growth in home markets, and experience in serving emerging markets. There are, however, many disadvantages when these MNEs go abroad. Late mover position, poor governance and accountability, lack of global experience, managerial competence and professional expertise, weak technological and innovation capabilities, and existence of global competitors are examples of hardships faced by the new challengers. Under such circumstances, how do these MNEs go international? What is the process of their internationalization?

Title: Geography is Not History: Influence of Location on the Westward Journey of Indian Multinational Enterprises


  • J. Ramachandran, Indian Institute of Management - Bangalore
  • Anirvan Pant, Indian Institute of Management Calcutta

Location is regarded as a defining element of the competitive advantage of multinational enterprises. (MNEs). However, a consideration of how location influences the competitive disadvantage of MNEs is missing in international strategy research. Based on our case studies of Indian MNEs seeking to enter the advanced markets in developed economies, we juxtapose the costs of multinationality with the influence of location to arrive at a conception of the liabilities of origin that provides a richer picture of the competitive disadvantages of MNEs than does the widely accepted concept of liability of foreignness. We propose that location plays an identity-infusing role as firms go beyond their national boundaries and argue, consequently, for an identity-based theory of competition that acknowledges the relevance of the geography variable.

Title: Revisiting the Efficiency – Responsiveness Framework: What is different about MNCs from Emerging Economies?


  • Mohan Subramaniam, Boston College
  • Rajiv Nag, Drexel University

In this paper we revisit the Efficiency-Responsiveness framework to examine how MNCs from emerging markets differ from their counterparts from the developed world. In particular, we focus not only on the reasons why MNCs from emerging markets choose dissimilar positions in the efficiency-responsiveness spectrum, but also highlight how their approaches to achieve efficiency or responsiveness are likely to be different. We develop a set of research propositions on this aspect of global competition so as to provide a foundation for more systematic research in this area. In doing so we offer a framework that can serve to further develop and understand growth trajectories of emerging market MNCs and the likely responses they evoke from developed market MNCs.

All Sessions in Track C...

Sat: 11:15 – 12:30
Session 1032: Internationalization: The BRIC Story
Sat: 13:30 – 14:45
Session 1005: Multinational Corporations from Emerging Economies
Sun: 15:00 – 16:15
Session 1015: Inclusive Capitalism in Emerging Economies

Strategic Management Society

India Initiative

2008 Special Conference

2010 Bangalore Workshop

2011 Calcutta Workshop