Session Details: Session 1015

Inclusive Capitalism in Emerging Economies

Track C

Date: Sunday, December 14, 2008


Time: 15:00 – 16:15


Room: Lecture Theatre 6

Session Chair:
Chamu Sundaramurthy, San Diego State University

Title: Ability to Compete: Creating Fortune for the Bottom of the Pyramid


  • J. Ramachandran, Indian Institute of Management - Bangalore
  • Saroj Kumar Pani, XLRI, Jamshedpur
  • Shubha Patvardhan, Indian Institute of Management - Bangalore

Existing business models for engaging with the BoP restrict them to the roles of recipients (of charity), vendors (of corporations) or consumers (of goods & services). In failing to engender among the BoP the ‘ability to compete’, such models are not sustainable solutions. We argue, with Fabindia as a case in point, that creating the ‘ability to compete’ among the BoP may necessitate envisioning a hitherto non-existent market, releasing BoP producers from dependencies on corporations, and perhaps most importantly, placing the interests of the BoP at highest priority. The touchstone for a successful BoP model is its ability to create fortune for the bottom of the pyramid.

Title: Achieving Financial Inclusion in India Through Self Help Groups


  • Himendu Prakash Mathur, Banaras Hindu University

Financial inclusion denotes delivery of financial services at an affordable cost to the vast sections of the disadvantaged and low-income groups. The various financial services include credit, savings, insurance and payments and remittance facilities. Objective of the project: This study aims to analyse the problem and extent of financial exclusion and its implications in the research area. In particular, the study attempts to understand the ‘unbanked’ segment of the economy from the demand as well the supply side. This study will also examine the social and economic impact of microFinance programme on SHG members’ households. It would enable an understanding of the effects the programme has on client households and would help in designing better microFinance services and products. Also it would lead to evelopment of complementary non-financial services at the household level to maximize the impact of microfinance measured in terms of enhancement of well being.

Title: Leveraging Emerging Market Potential Through Boundary-Spanning: Customer Collaboration at the Bottom of the Pyramid


  • Nicole Rosenkranz, ETH Zurich

Theoretical and empirical studies provide robust and validated support that future growth will be dominated by those companies that master the transition to emerging economies. However, the success of multi-national companies in doing so is limited and questions on how to serve these markets remain unanswered. The notion of boundary-spanning as a source of collaborative knowledge generation may posit a fruitful venue for a more solid understanding of and successful business with the bottom of the pyramid. Embedded in the knowledge and capabilities perspective, the central argument of this research is that boundary-spanning by means of customer collaboration can nurture knowledge generation, which leads to adaptive responsiveness to customers at the ‘bottom of the pyramid’ while simultaneously integrating them into the development of their markets.

Title: Understanding Social Entrepreneurship in the Indian Context


  • Chamu Sundaramurthy, San Diego State University
  • Martina Musteen, San Diego State University

Social entrepreneurship, the process of identifying and addressing society’s underserved population’s needs in a sustainable manner, is touted as an important engine for social change. In addition to gaining global attention, the topic is emerging as a significant field of study within business disciplines, giving rise to the need for considerable theory-building. Thus, the purpose of this project is to understand and develop a theory of how social problems/issues are framed and approached. In particular, using a multiple historical case study design, we explore emerging themes and investigate the applicability of the paradox perspective to the social entrepreneurship phenomenon in the Indian context. The resulting theory will have significance for the social entrepreneurship and the paradox literatures.

All Sessions in Track C...

Sat: 11:15 – 12:30
Session 1032: Internationalization: The BRIC Story
Sat: 13:30 – 14:45
Session 1005: Multinational Corporations from Emerging Economies
Sun: 15:00 – 16:15
Session 1015: Inclusive Capitalism in Emerging Economies

Strategic Management Society

India Initiative

2008 Special Conference

2010 Bangalore Workshop

2011 Calcutta Workshop