Session Details: Session 1021

Alliances and Inter-organizational relationships in Emerging Economies

Track F

Date: Sunday, December 14, 2008


Time: 13:30 – 14:45

Common Ground

Room: MLT2

Anoop Madhok, York University
Hemant Merchant, University of South Florida - St. Petersburg

Title: Harnessing Entrepreneurial Skills in Developing Countries: A Strategic Alliance Framework


  • Dawn Harris, Loyola University Chicago
  • Thomas Derdak, Global Alliance for Africa

In many countries marked by deep poverty, such as India, entrepreneurs have the desire to build world-class businesses. These entrepreneurs face a multitude of barriers. How can multinational corporations assist entrepreneurs and still make profits? We propose a strategic alliance framework where each partner contributes a strength that creates a mutual gain for the other partners--the NGO (non-governmental organization) has an understanding of the local conditions, the corporation uses resources to assist the entrepreneur and purchase their product, and the university can measure and assess the results on successes and failures of the entrepreneurial projects. These strategic alliances encourage long-term sustainability with economic returns as well as social development goals.

Title: Local MNC Ties and Internationalization Capability in SMEs


  • Shameen Prashantham, China Europe International Business School

Drawing on social capital theory, the paper explores the intriguing possibility that certain local network ties may aid internationalization capability development in small-to-medium enterprises (SMEs). In particular, the focus is on the role of ties with local subsidiaries of foreign-owned MNCs. Survey data from 101 Indian software firms that engaged in the entrepreneurial behavior of internationalization supports the hypothesis that local MNC ties are associated with internationalization capability. Local MNC ties are found to be more valuable than ties with fellow-SMEs in this regard. Results suggest that the relational aspect of social capital (relational capital) is mediated by informational advantages.

Title: Mediating role of Absorptive capacity and Alliance Learning Capability in Cross Border Alliances


  • Mathew Cherian, Cochin University of Science and Technology

The challenge of Indian Manufacturing Enterprises (IMEs) is to significantly improve quality, process and productivity at the plant level and to integrate into global supply chain, meeting stringent quality standards and time limits. Do Cross Border Alliances (CBAs) offer an opportunity to bridge this gap? Apart from financial and market achievements, success of alliances is to be interpreted in terms of appropriate value creation, continuous value capture for sharpening firms’ competence and appropriation of value for global business later. For discrete manufacturing firms (DMFs), value capture is reflected in product innovation capability up-gradation and throughput time reduction through time-based manufacturing practices (TBMP) and is moderated by Absorptive Capacity and Alliance Learning Capability of the firm. This research proposal models and investigates these elements in Indian DMFs.

Title: Sequel Comparative Advertising: An Implicit Strategic Alliance towards Competitive Advantage


  • Bibek Banerjee, Indian Institute of Management - Ahmedabad
  • Patrali Chakrabarty, Indian Institute of Management - Ahmedabad

A noticeable segment of present day advertisements in India are such that, a representative endorsing the advertised brand makes derogatory claims on a competing brand, by drawing cues from the latter’s advertisements. We propose to focus our study on this phenomenon, henceforth referred to as Sequel Comparative Advertising (SCA). Extant business literature has addressed comparative advertisements of non-sequel formats only, also not considering the possibility of rivals’ retaliations to such moves. The primary objective of this research is to analyze the consequences of SCA on competitors. We propose 1) an experimental game theoretic analysis to assess the impacts of a large firm’s SCA move on symmetric competition and 2) to evaluate the consequences on small firms’ and potential entrants’ existence and entry strategies, respectively.

Title: Understanding an Interconnected World Through the Complexity Sciences


  • Shalini Lal, UCLA

The strategic environment faced by Indian organizations has changed very rapidly in the past fifteen years. One defining characteristic of this change is that many Indian corporations today operate within increasingly complex interconnected global networks of customers, suppliers and macro-economic regulations. This means that Indian corporations are no longer immune to the impacts of events taking place in other parts of the world. Understanding the behavior of networked complex systems comprising diverse players with different interests requires new tools and frameworks. This paper will draw on the pioneering work of Arthur (1990) in Economics and Kauffman (1993, 1995) in Biology, on the behavior of complex interconnected systems to develop lessons for managing in a flat and interconnected world.

All Sessions in Track F...

Sat: 11:15 – 12:30
Session 1026: The Drivers and Implications of Organizational Innovation
Sat: 13:30 – 14:45
Session 1016: The Implications of Knowledge Management and Organizational Learning on Innovation and Firm Performance
Sun: 13:30 – 14:45
Session 1021: Alliances and Inter-organizational relationships in Emerging Economies
Sun: 15:00 – 16:15
Session 1023: International Expansion and Global Competitiveness

Strategic Management Society

India Initiative

2008 Special Conference

2010 Bangalore Workshop

2011 Calcutta Workshop