Session Details: Session 1024

Innovation and Entrepreneurship in Rural and Low-income Communities

Track H

Date: Saturday, December 13, 2008


Time: 13:30 – 14:45

Common Ground

Room: MLT4

Jay Barney, University of Utah
Oana Branzei, University of Western Ontario

Title: Community Driven Entrepreneurial Excellence: An Ethnographic Study on Garment Exporters in Tirupur


  • P. Sathyapriya, Alliance Business School

Knitwear industry in Tirupur (a small town in Tamilnadu, India) is less than a century old contributes to 56 percent of garment exports from India. This small town is declared as the “Town of Export Excellence” in EXIM Policy 2002-2007. This tremendous growth in Tirupur is contributed by a community called ‘Gounder Community’ who are basically farmers turned into entrepreneurs in two decades. This paper analyses the entrepreneurial excellence with the community that has made Tirupur known in the world market. The researcher makes it an ethnographic study and organizes one-to-one interviews with the association heads, and industrialists to have an in-depth knowledge about the success behind the community driven business.

Title: Corporate Responsibility in Empowering Communities at the Bottom of the Pyramid


  • Bhimrao Ghodeswar, National Institute of Industrial Engineering

This paper outlines the scope of corporate responsibility in empowering communities at the bottom of the pyramid, focusing on specific corporate initiatives that help the poor improve their incomes and livelihoods. The suggested framework has three major elements - education, employability and entrepreneurship – as a means to empower communities at the bottom of the pyramid. The paper introduces some thoughts as to how companies can engage in poverty eradication by having holistic approach in delivering social performance. Concerted approach by leveraging resources and capabilities of multiple facilitating agencies/organizations is a key in improving the level of education, employability, and entrepreneurial spirit among the low income communities. The paper applies innovative insight from CSR philosophy and systems approach towards empowering the poor.

Title: Evaluating Private Sector ICT Initiatives in Rural India


  • Kamala Gollakota, University of Redlands
  • James Pick, University of Redlands

In this research, first we develop a theory based framework for evaluating effectiveness of ICT initiatives in rural areas, to supplement program based evaluation. We use Rogers’ Innovations Diffusion model, Davis’ Technology Adoption model, and a cost benefit analysis in developing the framework. Second we validate the framework by using it in the evaluation of an ICT initiative of EID Parry, a sugar manufacturing company. The ICT goal was to create a self sustaining set of internet kiosks that could provide information to improve the livelihood of farmers who were their suppliers. We assess initiative success with the various stakeholders: the company, the intermediaries (kiosk and extension agents), partners (banks and universities), the farmers and the rural community. Extensions to a larger sample are planned.

Title: Optigro: Value Proposition is Modernizing the Existing Agricultural Supply Chain in India


  • Vineet Devaiah Theetira Subramani, Cornell University
  • Parkal Kamath, ZS Associates India Pvt Ltd
  • Nithin Chandra, National Instruments

In India the post-harvest losses estimate 10% of food grain and 25-30% of fruits and vegetables production, considering the fact that agriculture in India is a 700 billion strong industry this is a big problem .The root of this problem is the lack of support from the government, middle men and inadequate post harvest infrastructure and logistics. A recent Indian government policy has opened doors to leverage modern supply chain and logistics mechanisms into the existing agricultural goods supply chain in India. With OPTIGRO, we use Kruskal's algorithm and maximum flow algorithm to form an overall minimum spanning tree connecting all the sources with only the required edges. As the sources and destinations remain unchanged, this one-time solution searches all source-destination combination's, minimizing the economic and time constraints and hence optimizing the supply chain.

Title: Potential for Organic Farming and Market linkages for Organic Produce: A Case Study of Western Gujarat


  • Gurulingappa Koppa, Institute of Rural Management - Anand

In the context of major challenge of reducing the cost and increasing the profitability of agriculture without impairing environment, the content of knowledge has to increase and that of materials has to decrease. The innovations at grassroots as well as outstanding traditional knowledge can contribute significantly towards this goal. The need is to align innovations, institutions and informed policy making The main objective was to study the potential of organic farming in Western Gujarat. The specific objectives are, to study whether organic farming is really beneficial for the farmers to identify market linkages for the existing organic produce of the farmers through innovations at farmers’ level..

Title: Supplier Selection by Handicraft Retailers: Need of Further Research


  • Ardhendu Shekhar Singh, Symbiosis School of Banking and Finance

Handicraft holds a special place in rural economy by coming just behind agriculture in providing employment. But, at the same time these handicraft producers are unable to find market linkage for their product. Those producers who are able to find it, the share in the price paid by consumers to these artisans are very low. When on the one side handicraft artisans are facing the problem of market linkage, we are witnessing the retail boom in our country. So, given the potential of handicraft sector, and current trend of organized retailing one can easily see the untapped opportunity in this sector.But, to make that happen we need to know how suppliers is being selected by these retail players. Through this paper attempt has been made to put the argument for doing so.

All Sessions in Track H...

Sat: 11:15 – 12:30
Session 1019: Value Creation and Innovation through Public-Private Partnerships
Sat: 13:30 – 14:45
Session 1024: Innovation and Entrepreneurship in Rural and Low-income Communities
Sun: 15:00 – 16:15
Session 1025: Social Entrepreneurship and Development

Strategic Management Society

India Initiative

2008 Special Conference

2010 Bangalore Workshop

2011 Calcutta Workshop